About Alliance Direct
A family-owned coatings business in the DFW area, trusted by homeowners and operators alike.
Our story
Alliance Direct started as a family-owned business with a commitment to quality and integrity. Today, we’re a locally recognized brand trusted by homeowners and businesses across DFW. Our reputation isn’t built on marketing — it’s built on the floors still looking new on year five.
Every job runs the way we'd run our own.
Hands-on experience on every install — no subcontracting.
The owner is on-site. Your project is personal to us.
Premium materials, manufacturer-spec install, real warranty.
Workmanship
Every surface cleaned, repaired, and profiled before coating.
Each layer applied with controlled mil thickness and timing.
Every inch inspected before we call it done.
Range
Same crew, same standard, regardless of scale. Two-car bay or 40,000 sq ft warehouse — the prep and the install run the same way.
What’s different
Nothing rushed. Every coat gets the cure window it needs.
Crisp edges, sealed thresholds, dialed flake coverage.
A real warranty backed by the family that installed your floor.
Talk to the owner, not a call center. Free quote, no pressure.